Showing posts with label Business. Show all posts
Showing posts with label Business. Show all posts

Friday, April 22, 2011

Se7en Sins of Advertising-Is One of my all time favourite


Se7en Sins of Advertising
The movie Se7en is one of my all time favorites. Rated 8.7/10 on imdb,which means its one of the movies you cannot afford to miss.

Its about two detectives (Brad Pitt and Morgan Freeman) hunting down a serial killer (Kevin Spacey).

The psychotic killer believes that he is ridding the world of bad people, by killing those who have committed the Seven Sins (Pride, Lust, Gluttony, Sloth, etc).

I enjoyed this movie not only because of the gripping storyline, great acting and the suspense that holds you till the last minute, but also because I find some relationship to modern day advertising and human nature. Let me try to explain.

Back in 2007, my hostel buddy Akhil and I had a discussion on how advertising/marketing tried to actually exploit human nature. You see, many of these products sold in the market cater to one or the other of human wants and desires, not necessary human needs.

You will understand what I mean if you recall the "Neighbors envy, owners pride" ads by Onida some years back. The Devil himself was selling you the TV/VCR, saying that it will bring you pride(satisfaction) and to your neighbor, envy(jealousy). Nothing can be so much more tempting to buy. Don't you think?

Sex sells. From chewing-gum to cement to cars, you will find that a barely clad woman/ man is posing next to or promoting the product. Its flabbergasting sometimes to see what was the connection between pencils and a lady in hot-pants? Lust in all its deceptive charms.

Food, glorious food is being paraded in front of our eyes in all its mouthwatering form

. If you actually go to buy them then you will be sorely dissapointed. Because the food they have shown you on TV/Print-ads looks way much better than the real one which is served to you. Also, when you eat it, it does not feel as yummy as it is claimed to be. Every bite stimulating the instinct of Gluttony.

Based on these ads I have seen, and its effects, it seems to me that advertisers will find more innovative ways of appealing to our wants and desires. They have the primitive instincts of lust, gluttony, envy, pride, etc to play around with. And it seems that they never fails, at least most of the time.

So, here I am planning to include a study on how advertising can exploit the Seven Sins. Maybe put it up as a course in Consumer Behavior. And if you happen to do that, don't forget to acknowledge the source of the idea - yours truly ;)

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TQM-Total Quality Management-2011-Information-Arsitecture


Business Architecture (BA) sets the whole enterprise or organization-wide roadmap to achieve the corporate mission

This is possible through the optimal performance of core business processes within an efficient IT environment. In simple words, a BA with good thinking, to carve out the execution of documents - blueprints - as an engineer friend calls them - to systematically and completely defining the organization's current (baseline) and / or desired (target) environment. 

BA is very important to develop information systems and newer systems that optimize business performance. This includes thinking carefully and detailed plans for the transition from the initial environment to target environment; effective, change management. If clear, simply maintained, and implemented correctly, this BA blueprint helps optimize workflow and document the organization's business operations and underlying IT that support operations. Without a full BA and enforced, the organization runs the risk of buying and building systems that duplicative, incompatible, and do not need expensive to maintain. 

Business Architecture is the basis of information-strategic assets, which defines the mission, the information needed to conduct missions and technology necessary to perform the mission, and the process of transition to implement new technologies in response to changing mission needs. Business architecture includes the basic architecture, target architecture, and sequencing plan. 

Architecture is the structure of components, their linkages, and the principles and guidelines governing their design and evolution over time. 

The organization is any entity supporting certain business scope and mission. An organization includes interdependent resources (people, organizations, and technology) that must coordinate their functions and share information in support of common mission (or series of related missions). 

Baseline is a series of architecture products that describe the company's existing, current business practices, and technical infrastructure. Often referred to as the As-Is architecture. 

The target architecture is a series of products that depict the future or end-state enterprise, generally captured in the organizational strategic thinking and planning. Often referred to as To-Be architecture. 

Sequencing Plan is a document that defines the strategy to transform the company from the basic data for the target architecture. This multiple schedules, concurrent, interdependent activities, and incremental build a company that will evolve. 

Architecture Business Products is the graphics, models, and / or narrative that describes the business environment and design. 

BA terminology brought a lot of variation within each organization and the vast array of literature. Although the term business is defined in terms of organization, it should be understood that in many cases, businesses may exceed the limits established by the organization (eg, sales, marketing, finance and accounting logistics, inventory flow, HR). 

In general, an important reason for developing the BA include: 

Alignment - ensuring the reality of companies carried out in line with management's intention 
Integration - to realize that business rules are consistent across the organization, that the data and its use is changed, the interface and flow of information standards, and connectivity and interoperability are managed across the enterprise 
Change - to facilitate and manage changes to every aspect of company 
Left-to-market - reduce system development, application generation, modernization timeframes, and resource requirements
Convergence - striving toward a standard IT product portfolio 

  
The tangible benefits 

A BA offers tangible benefits for companies and those responsible for developing the company. 

BA can: 

Capturing the facts about the mission, functions, and business foundation in a way that can be understood to promote better planning and decision making 
Improving communication between business organizations and IT organizations within the organization through a standard vocabulary 
Provide architectural views that help communicate the complexity of large systems and facilitate management of large, complex environments 
Focus on the strategic use of emerging technologies to better manage enterprise information and consistently insert those technologies into the enterprise 
Improve consistency, accuracy, timeliness, integrity, quality, availability, access and share information across the enterprise managed IT 
Support the process by providing tools for assessing the benefits, impact, and measurement of investment capital and support the analysis of alternatives, risks, and sacrifice 
Highlight opportunities for building greater quality and flexibility into applications without increasing costs 
Achieving economies of scale by providing mechanisms for sharing services across the organization 
Accelerate the integration of legacy, migration, and new systems 
Ensuring compliance with laws and regulations. The main objective of the BA is to inform, guide, and hampers the decision for the organization, particularly those related to IT investments. The actual challenge is to maintain the architectural engineering firm as the primary authoritative source for enterprise IT planning. This goal is not met by policies enforced, but with the value and utility of information provided by BA. 

Architecture Principles 

There are principles that govern the process of BA and the principles governing the implementation of the architecture

Principles to help design the rules, the rules in turn determines organizational behavior. Architectural principles for the BA process influenced the development, maintenance, and use of BA itself. Architecture Principles for the implementation of the BA first established doctrine and guide decision making related to design and develop information systems. 

Chief Architect, in conjunction with the CIOs and business managers select, define architectural principles that map to the IT organization's vision and strategic plan. Architecture principles should represent fundamental requirements and practices believed to be good for the organization. These principles need to be improved to meet the business needs of the organization. It really should try to act a certain map, such as BA development, system acquisition, and implementation, with the principles of architecture. Deliberate and explicit standards-oriented policies and guidelines for the development and implementation of BA produced in accordance with these principles. Each and every phase of System Life Cycle is supported by actions that are required by the principles of architecture. 
   
Business Life Cycle 

Business life cycle is a dynamic process, repeatedly changing the company from time to time by entering new business processes, new technologies, and new capabilities, and the maintenance and disposition of existing elements of the company. 

Although the BA is the main topic, it can not be discussed without considering the closely related processes. These include business engineering and management program cycle (better known as system development / acquisition life cycle) that assist in the implementation of the BA. 

Upon this process of human resource management and security information management. When this work together, effectively and effectively, organizations can effectively manage IT as a strategic resource and business process enabler. When this process is properly synchronized, the system efficiently migrate from their basic technology legacy environments through evolutionary development and incremental to their target environment, and finally to prove the point that the investment has been worthwhile. 

  
Business Process Architecture 

As a prerequisite for the development of each business architecture, each organization must determine the need to develop a BA and formulate a strategy that includes the definition of the vision, goals, and principles. The picture on the side, showing a representation of the BA. 

Executive buy-in and support should be established and the architectural team that created the organization. 
The team defines the approach and process tailored to the needs of the organization. 
Team architecture implemented process to build both the baseline and the BA target. 
Architecture team also produce sequencing plan to transition systems, applications and related business practices based on a detailed gap analysis. 
This architecture is used in business engineering and program management processes in a way prioritized, incremental projects and incorporate the technology emerged. 
Finally, the architecture is provided through continuous modification to reflect the basic data organization and practice of business targets, objectives, vision, technology, and infrastructure required

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Tuesday, April 12, 2011

Background of suspects jayce dugard

bittenandbound.com jayce dugard image
Phillip Craig Garrido was born in Contra Costa County, California, on April 5, 1951. He grew up in Brentwood, where he graduated from Liberty High School in 1969. His father, Manuel Garrido, who continues to reside in Brentwood, said his son was a "good boy" as a child, but radically changed after a serious motorcycle accident as a teenager, and later turned to drug use. The Sacramento Bee and the Associated Press have reported that the elder Garrido has begun demanding money in exchange for speaking with reporters; both organizations have refused.
In 1972, Garrido was arrested and charged with sexually assaulting a 14-year-old girl, but the case did not go to trial after the girl declined to testify.[10] In 1973, Garrido married high-school classmate Christine Murphy, who said Garrido was abusive. Murphy alleges that Garrido kidnapped her when she tried to leave him.
In 1976, Garrido kidnapped Katherine Callaway in South Lake Tahoe, California. He took her to a Reno, Nevada warehouse, where he sexually assaulted her. When a police officer noticed a suspicious car parked outside at unusually late hours, he came up to investigate. Callaway then emerged and asked for help. Garrido was promptly arrested. He was charged and convicted of crimes in both federal and state courts. In a 1976 court-ordered psychiatric evaluation, Garrido was diagnosed as a "sexual deviant and chronic drug abuser. The psychiatrist recommended that a neurological examination be conducted because Garrido's chronic drug use could be "responsible in part" for his "mixed" or "multiple" sexual deviation. Garrido was then evaluated by a neurologist. The diagnostic impression was: "normal neurological examination." In court, Garrido testified that he masturbated in his car by the side of grammar schools and high schools while watching young girls. Garrido was convicted on March 9, 1977 and began serving a 50-year federal sentence on June 30, 1977, at Leavenworth Penitentiary in Kansas.
At Leavenworth, Garrido met Nancy Bocanegra, who was visiting another prisoner, her uncle. On October 5, 1981, Garrido and Bocanegra were married at Leavenworth. On January 22, 1988, Garrido was released from Leavenworth to Nevada State Prison, where he served seven months of a five-years-to-life Nevada sentence. He was transferred to federal parole authorities in Antioch on August 26, 1988.[13] In Antioch, the Garridos lived in the home of his elderly mother, who suffered from dementia. As a parolee, he was monitored, later wore a GPS-enabled ankle bracelet, and was regularly visited by police.


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